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Girl-On-Girl Crime: The “Did You Know” Slut-Shamers Of Tumblr

4 January 2013 No Comment

Teenage girls find a great many things to do on Tumblr, but one of the more prominent, and more damaging, uses is slut-shaming each other. How a few little pictures started (and continue) a meme-based tirade against women and girls.

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Source: knowyourmeme.com

Last summer was big for slut-shaming on Tumblr. (That is, if there can be a time that’s especially “big” for something as persistent and widespread as slut-shaming.) The above image, first uploaded to Instagram by the picture's subject — a girl named Sabrina, who otherwise posts largely inoffensive selfies and, occasionally, GIFs of her kissing her boyfriend — was posted to the site on June 18, and though it was quickly deleted by its owner, the image had already started to spread.

A year earlier, in the summer of 2011, an image of model Cole Mohr holding a sign reading “Dear Girls: DON'T BE INSECURE/You don’t need make-up & nice clothes/ you’re all fucking beautiful.” The post attracted attention, but it was only after a parody photo set by Tumblr user “einsteinonacid” was posted that “Dear Girls” became a meme. Einsteinonacid's post had over 150,000 notes in the span of two months. By summer 2012, “Dear Girls” was a thing, roundly criticized by bloggers and fellow Tumblr users alike. But since then, the meme's Tumblr tag has gone relatively quiet. (Though, as Amanda Marcotte noted on Wednesday, where Tumblr users' natural-beauty-concern-trollers might have faltered, The New York Times recently picked up the torch.)

A sexist meme is a sexist meme, but is one that is introduced by a guy somehow easier to quash?

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Cole Mohr's original image, set above the meme-ified parody response of Tumblr user “einsteinonacid.”

Source: knowyourmeme.com

“Hey Girls, Did You Know” is a sexist meme — another image-regulating, slut-shaming meme — that persists. But it’s one started and largely perpetrated by girls themselves.

Not unlike “Dear Girls,” the original photo set has been widely mocked among Tumblr users both male and female — again, many of whom responded both intelligently and hilariously, and some of whom responded in a way that created entirely new issues of their own.

But not all the posts you'll find searching the “Hey Girls, Did You Know” Tumblr tag aim to contradict the original post's slut-shaming message. Many of them support it — some mimic the original text almost exactly, while others object to obvious makeup use. (And in doing so, circling us back to “Dear Girls,” formerly an entirely separate meme. It's the way these things tend to grow, building on each other and metastasizing and getting progressively worse and worse.)

The funniest retorts are from girls. But so are the meanest.


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