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Danny Choo

18 January 2014 No Comment

Danny Choo
 Danny Choo

Image by Danny Choo
[h4]March 2004 – Nov 2004 (Seattle) Sr Manager, Global ASIN Metrics ([url=http://amazon.com]amazon.com[/url])[/h4]
[h5]Responsibilities in this role included:[/h5]
[ul]
[*]Responsible for the management of software development teams to develop and deliver ASIN (Amazon Standard Identification Number – a unique identifier for our products) metrics systems. The types of systems we developed were;
[ul]
[*]Competitive monitoring systems which were critical for Amazons ability to understand competitor pricing trends and maintain the lowest prices for our customers.
[*]Selection analysis systems. Amazons business owners can make improved critical business decisions through understanding their categories by using our systems.
[*]ASIN metrics systems. These systems are used by teams like Marketplace, Catalog Operations, and Product Managers. These systems aggregate and perform calculations on an ASIN level which allow these groups to perform at a higher level of efficiency by concentrating on the top XX% which make up XX% of sales.
[/ul][*]As a senior member of the management team within Global Site Development (GSD), I would make key decisions on project execution / prioritization and the top grading / performance evaluation of GSD subordinates.
[*]Give presentations on ideas and project status / initiatives to Amazon employees, to senior vice presidents and to Amazons CEO Jeff Bezos together with his team of direct reports.
[*]Work closely with the Alexa team on the CMT project (see below).
[/ul]
[h5]Achievements in this role included:[/h5]
[ul]
[*]Developed and deployed the CMT system. CMT is a revolutionary system which….I cant talk too much about…..CMT also allows Amazon to better understand competitor selection.
[*]Developed and launched the Selection Tool. Selection Tool gives our business owners a greater understanding of their products by presenting to them detailed information aggregated from various internal systems API’s.
[/ul]

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