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Coke Side of Life: Coca-Cola Art Remix

16 January 2014 No Comment

Coke Side of Life: Coca-Cola Art Remix
2803765205 4bfab502e3 Coke Side of Life: Coca Cola Art Remix

Image by Coca-Cola Art Gallery


Asa Griggs Candler, founder of the Coca-Cola Company, was also a real estate developer and banker and famous for his philanthropy. Born in 1851 as one of eleven children of a prosperous merchant and planter, Candler was brought up with strong religious beliefs and a firm work ethic.
Candler became a successful manufacturer of patent medicines, and in 1888 he bought the Coca-Cola production rights from founder John Pemberton. He immediately realized the business potential of Coca-Cola and acquired complete ownership of the Coca-Cola business for ,300 by 1891. He changed the formula several times to improve taste, improve shelf life and insure he had a unique product, because several people had known Pemperton’s original formula. Within four years, Candler’s merchandising flair helped expand consumption of Coca-Cola to every corner of the United States. Using innovative advertising and distribution methods, Candler marketed this new product no longer as a medecine but as a soft drink. In 1908 the Coca-Cola script had been spread across 2.5 million square feet of walls and 10,000 windows displayed Coca-Cola signs.

ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.

RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com

Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery

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