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Cheerios Brought Back Their Adorable Interracial Family For Their Super Bowl Comercial

30 January 2014 No Comment

Hopefully no one will lose their minds over it this time around.

Cheerios will air a new commercial during the Super Bowl featuring the interracial family from an ad they released in May.

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When Cheerios' first ad featuring the family was uploaded on YouTube in May it quickly went viral, generating incredibly racist comments that eventually forced Cheerios' social media team to close the comments down.

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Camille Gibson, the vice president of marketing for Cheerios, released a statement amid that controversy saying that all the brand was attempting to do was portray a typical American family.

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The ugly reaction to the ad online led to an outpouring of support from consumers that actually improved Cheerios' sales performance.

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